How to look at the data behind your startup

Guy Greenberg, Cooladata, B2B, Consulting, European Founder, International Founders, Sell Your Business

My hesitation for you about this interview is once you find out what today’s guest does, you’re kind of going to feel a little bit like my mom did the first time I took her to an Apple Store. She was completely intimidated by the technology.

Sometimes the things we’re a little scared of, like my mom was scared of smartphones, are the things that need to be presented to us and open our eyes.

Today’s guest is Guy Greenberg. He is the cofounder of a company called Cooladata. Here’s the part that’s going to scare you: Cooladata is a big data behavioral analytics platform.

I promise, as we go through this interview, you’re going to understand how he built it and you’re going to be able to apply to your business.

Guy Greenberg

Cooladata

Guy Greenberg is the founder of Cooladata, a big data behavioral analytics platform.

Andrew: Hey, everyone, my name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. One of the patterns that I’ve noticed over the years is entrepreneurs who build measurably dependably successful companies, identify a pain, a real problem in the world and then they understand it and start to address it and solve it, and as a result, they end up building a successful company and that’s what’s happening in today’s interview and you’re going to find out about it.

My hesitation for you about this interview is once you find out what today’s guest does, you’re kind of going to feel a little bit like my mom did the first time I took her to an Apple Store. We’re in New York, in Manhattan. I take her into an Apple Store. I say, “I know you want a camera, but I’m going to get you an iPhone.” She said, “No, I just want a camera. I’m...

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