How To Convert Triers Into Buyers – with Jason Cohen

Jason Cohen, Smart Bear Software, Bootstrapping, Customer Acquisition, Subscription (Membership) Model

One out of two people who downloaded a free trial of Jason Cohen’s software ended up buying.

How did he do that? How can you do that?

You’ll find out in this program.

Jason Cohen

Smart Bear Software

Jason Cohen is the founder of Smart Bear Software, maker of Code Collaborator, the world’s most popular tool for peer code review and winner of the Jolt Award.

 

Andrew: Three questions before we get started.The first is: what do you do when you need a new design for a logo, a website, a brochure, for anything? If you go to 99 Designs, all you need to do is describe what you need and how much you’re willing to pay. Then designers from all over the world will shower you with customized designs. You’ll give them feedback and they’ll give you even more designs. When you find the one that’s right for you, that’s all you pay for if you’re not happy. 99 Designs – it’s a new way of shopping for designs. Check them out.

Second Question: What happens to your business when your email goes down? If you have hosted exchange from DNA Mail there’s a phone number you can call and get support 24 hours a day, 7 days a week. Check out DNAmail.com , you’ll see the phone number right there. And if you need Google Apps they’ve got you covered too. DNAmail.com , they’re the experts...

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