Andrew: Hey everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I do interviews with entrepreneurs about how they built their businesses. My goal is to find entrepreneurs who have interesting stories that are still not mainstream but should be studied by real entrepreneurs. That’s the goal here behind Mixergy.
And today I’ve got a story of an entrepreneur who built a marketplace. We all know marketplaces and how effective they can be as business models, but also how challenging they can be. We’ll talk about why that it is in this interview. But what makes today’s guest so interesting is that in addition to a marketplace, his company added software. That software helped their business 10x, maybe even more. We’ll find out the specific growth rate from it, but it really helped them get big.
The founder’s name is Joe Coleman. He is the founder of Contently. They empower leading brands to produce and mange...