An agency creates its own tool which gets acquired by Adobe

Alex Packham, ContentCal

Today’s guest launched an agency, created software for the agency and grew that tool into a successful software company. way harder.

Not only that, he also got to the finish line–he sold the software to Adobe and now he’s traveling all over the world. I want to find out how he did it.

Alex Packham is the founder of ContentCal, a social media planning tool.

Alex Packham

ContentCal

Alex Packham is the founder of ContentCal, a social media planning tool.

Andrew: All right. I was gonna go with the usual, Hey, they’re freedom fighters, but I gotta start off with saying this, Alex dude, you did it. You sold your company.

Alex: It happened? Yep. It happened that’s for sure.

Andrew: you launched an agency, you created software that first of all, launching an agency. Okay. Maybe it’s, maybe it’s not as hard as other things, but you did it. You started a business going from agency to software, hard, going from software to successful software company, way harder. And then to get the finish line and sell, not just to sell to some Schmo, but to sell to Adobe.

Alex: oh yeah, it’s been a wild ride. Put it that way. It’s been like a crazy 10 year, the typical 10 year, overnight success stuff. Right. But it has been a crazy, crazy ride, so yeah.

Andrew: And I see the smile on your face. Like you appreciate it, right? You’re not one of these guys going, this is just the...

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