The Super Affiliate And Traffic Maven Behind An Ink Refill Site And .MUSIC Reveals His Techniques – with Constantine Roussos
One of the things I know about you is that you hate when an entrepreneur is asked how he built his successful business and interviewee responds with one of those meaningless kindergarden answers like, “By working hard.”
That’s why I think you’ll find this program helpful. When I asked Constantine Roussos how he and Dimitris Constantinou built an ink refill business from the ground up and made it into a multi-million dollar business with stores in 8 countries, he talked about how he leveraged the power of the long tail of SEO to capture huge traffic from thousands of less-competitive keyword combinations. When I asked him how he build a quarter of a million dollar per month shoe business, he openly talked about the “multiple-website” technique he used that was so effective that he even outranked the shoe brand company’s official site in the search results, leading to a cease-and-desist letter. And when I asked him how he achieved hundreds of thousands of Twitter followers, he talked about how he used simple SEO tactics and other social media tips to help increase followers and build awareness for his companies.
Now Constantine, a songwriter and musician himself, is launching the .music top-level domain extension, giving the music community its own unique domain identity on the web to better market themselves, powered by the Music.us marketplace platform to help monetize their creative works and services. Constantine’s outreach efforts to the music community to support the launch of the .music domain has been a testament of his deep knowledge on social media and the growing needs of the global music community. The .music initiative gathered over 1.3 million signatures as well as became the most popular Myspace profile with nearly 4 million friends. You’ll hear him talk about all that and more in this program.
Constantine Roussos co-founded 123Refills, the maker of Uni-Kit, the universal inkjet and laser toner refill kits for printer cartridges. 123Refills now has a global presence in 8 countries. His company, Roussos Group, is involved in numerous ventures including real estate, construction, land development, manufacturing, entertainment and web property. Internet companies include SEO.tv, an Internet marketing and search engine optimization company, as well as Fight Piracy.org.
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