He sold his company to WeWork (and bought it back)

Seth Besmertnik, Conductor

Joining me is an entrepreneur whose story I had read about. He built his company up to $25M but something happened and revenue went down to zero.

The story doesn’t end there. He built the company back up, sold it to WeWork and wait until you hear what happened next.

Seth Besmertnik is the founder of Conductor, a search and content intelligence platform that helps marketers create and optimize content to improve visibility online.

Seth Besmertnik

Conductor

Seth Besmertnik is the founder of Conductor, a search and content intelligence platform that helps marketers create and optimize content to improve visibility online.

Andrew: Hey, they’re freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. I read entrepreneurial stories all the time, cause I’m just so freaking excited about like the world of business, about tech joining me as an entrepreneur, whose story I kind of heard.

And truthfully, all I heard about it was got bought by we work and then we work sold it back to the founders and the in-between and the before and after I didn’t know much about, and then my producer sent me notes on him and I couldn’t believe it. His name is Seth BIS Martinek. He is the founder of conductor.

It’s a organic marketing software that helps customers create an optimized content. The story. It’s about how he built a $25 million company went down to $0, built it back up, and yes, of course there is the sale and then the repurchase, and then hopefully we’ll get into...

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