How Compare.com competes as the Kayak for auto insurance

Andrew Rose, Compare, Funding, Marketing

Joining me is an entrepreneur who created a company called Compare. I feel like he should be really boastful the fact that he got one of the toughest domains out there.

Andrew Rose is the founder of Compare.com, a place to compare auto insurance prices.

We’re going to find out how he came up with this idea, how he raised money for it, how he got customers, how he actually stood out in a world where Geico spent $1.7 billion in marketing last year.

Andrew Rose

Compare

Andrew Rose is the founder of Compare.com, a place to compare auto insurance prices.

Andrew W.: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses for an audience of real entrepreneurs who are building their businesses. And one of the best things that I’ve had happened to me, Andrew, who is my guest today, is I’ve been traveling the world doing interviews with entrepreneurs on every continent. That is my goal for this year. I don’t know what I’ll end up doing for Antarctica. We’ll see it. Let’s just say, run a marathon on every continent, do interviews all over the world as I travel.

One of the things that I discovered is how many people who’ve listened to interviews like this, Andrew, have picked up a couple of ideas, and then they built up companies and sometimes I say, “Come on here. Let’s do an interview with you.” So I’m excited not just about today’s guest, but about the...

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