How a digital agency found its niche in crowdfunding

Roy Morejon, Enventys Partners, Marketing, Social Media, System

One thing I’ve noticed is that when there’s a shift in the world of technology, new players come in and really grow fast. One shift I’ve seen in online sales is crowdfunding.

People aren’t creating products, putting them in stores and hoping that the products sell. They are getting customers first and then creating the products.

During this shift, one entrepreneur went from a standard digital agency to focusing on crowdfunding. He’s here to talk about it.

Roy Morejon created Enventys Partners, which combines product development with crowdfunding on platforms like Kickstarter to raise money and awareness

Roy Morejon

Enventys Partners

Roy Morejon created Enventys Partners, which combines product development with crowdfunding on platforms like Kickstarter to raise money and awareness

Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. One thing that I’ve noticed in doing these interviews is that when the world shifts like when there’s new technology or a new shift in the way things are done, there are some players who come in and really start to grow fast and build businesses during that shift. And one shift that we’ve seen in online sales is crowdfunding.

People don’t create the product, put it in a store, and hope that it sells. They actually get customers first and then they create the product. And in that shift, one entrepreneur went from creating a standard digital agency to saying, “I’m going to focus on this.” And he focused on a small part of it and it grew and grew and grew. And today Roy Morejon, or if you’re not Cuban you’d pronounce his name Roy Morejon. Also, if you’re Googling...

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