Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses, and I do it by talking really, really fast because I don’t have time to waste. Today’s guest is someone who’s listened to my interviews before. He sent me an email, a really nice one talking about what he liked in my site and said, “Hey, can . . . I’ve got this new book. I thought I’d make a good guest.” And I said, “No, I’m not interviewing you about your book.” Just kind of an awkward thing to say to somebody. But I had a sense that his company was really interesting, and the more I looked into it, frankly, to be honest with you, Steve, before I responded, I spent a lot of time just looking into this because I get so anxious about saying no.
I spent some time looking at your site and finally said, “You know? I’m really fascinated by...