Specific Promotion Techniques That Made Free Books A Top Paid iPhone App – with Colin Plamondon

Colin Plamondon, Spreadsong, Bootstrapping, Marketing, Mobile Apps

Last week, I looked at the top paid book apps on the iPhone’s app store and saw “Free Books” in #1 spot. So I asked Colin Plamondon, the app’s co-founder to teach the Mixergy audience specifically what he did to promote the app. And (of course) I asked him how much money he made from the app.

His methods are so clever that even if you’re not in the iPhone app business, what you learn in this program will help you think more creatively about promoting anything you sell.

We also talked about two other aspects of his business: 1) how traveling to exotic countries is his way of bootstrapping a startup and 2) the business mistakes he made before he created his hit product.

Colin Plamondon

Spreadsong

Colin is the co-founder of Spreadsong, a company that develops mobile applications. It’s first hit is Free Books, which includes “23,469 classics for less than a cup of coffee.” [itunes link]

 

Demenstration Speaker: Alright before we get started i want to show you a couple of websites. The first is Tim Farensins blog. Have you seen this post? He says “No more excuses” He’s got a contest where if you finaly create an online store and you make more money then the other stores your going to earn a hundred thousand dollars from him in the next six months. Check out his site for details. The point is he is saying go to shopify.com, create a store, its easy. Even if you lose the contest and dont win the hundred thousand dollar jackpot and you started a business your ahead of the game becasue that business is going to build revinue for you. In fact, most people who are watching this have businesses. If you have a store in addition to your business your going to be able to bring in a different source of revinue for your business so check out shopify.com dead simple in a few seconds your going to have the store done and then you can start to see some revinue...

Continue reading the transcript...

Full program includes

Many more techniques that Free Books used to sell iPhone apps, techniques that you can use to sell anything online.

– How a simple design choice was one of their most powerful marketing decisions.

– The single mistake that Colin made that almost caused him to lose control of his company’s code, and what you can do to avoid making that mistake.