Close: The $50 Million / Year CRM

Steli Efti, Close, B2B, SaaS (software as a service)
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How is Close doing so well in the CRM space against such big competitors?

The answer: focus.

Instead of chasing enterprise clients or trying to build a CRM that does everything from web hosting to calendaring, Steli Efti focused on sales teams at small and mid-sized businesses. And he built a product with a tight set of features focused on more client conversations and less data entry.

Steli Efti

Close

Steli Efti is the co-founder and CEO of Close, a CRM platform designed to eliminate manual data entry and make sales more human and efficient. Before launching Close, he co-founded Elastic Sales (a sales-as-a-service agency) and SwipeGood (a charitable micro-donation startup)

Fun fact—he once said he spent six years following up twice a year to finally buy the domain close.com.

Andrew Warner: Hey there, freedom Fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses and joining me as someone who I first interviewed in 2013. That’s about 12 years ago. And back then there was this feeling that if you had good software, or frankly if you were a software maker, if you were a tech company, you would never sell.

And this guy comes watting onto the stage and he goes, not only will you sell, you’re gonna want to outsource your sales to my company and businesses that we know. That we know of we’re outsourcing their sales to him. Then he got really good at it and he said, you know, there needs to be better software, CRM to enable this type of process.

And then he went out and created it, and that software is called Close. We are doing a follow-up conversation, and there are a few things that I wanna cover here today. First, now that we’re no...

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