How to use acting techniques to get waaaaay inside your audience’s head

Russell Ruffino, Clients on Demand, B2B, Consulting, Customer Acquisition

Today’s guest works with coaches, consultants, and service providers to help them get clients.  I want to find out how he turned a 3-step system into a business.

Russell Ruffino is the founder of Clients on Demand, but he spent the first 10 years of his career as an actor. We’ll find out how that background actually helped him unlock a hidden superpower.

Russell Ruffino

Clients on Demand

Russell Ruffino is the founder of Clients on Demand, which helps coaches, consultants, thought-leaders and service pros attract the right clients, at the right price, anytime they want.

Andrew:   Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. Joining me is, uh, an entrepreneur who he’s my guest, but I made it awkward because before the interview started, I said, he’s laughing already. It wasn’t, it was genuinely the most awkward that I’ve ever had.

One of these interactions go because Russ Ruffino. Is a guy I’d never, I never met before. And I don’t know that we’ve gotten many friends. No. The person who introduced him to me is someone who I’ve trusted  with guests for a long time. But his revenue is really high. And I said, Russ, do you have any way of proving a revenue?

And he gave me this look that immediately told me, Andrew, can you just, you should have said hi to him. First made them feel welcome. And. And I, and I felt the eyes and there’s a part, yeah. To me that really...

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