ClickEquations’ CEO: Fueled By Persistent Confidence – with Lucinda Holt

Lucinda Holt, ClickEquations, B2B, Hiring, Mental Game, SaaS (software as a service), Sell Your Business, Women Founders

You won’t want to miss the last part of this interview because I know you’ll be inspired by the discussion of what kept Lucinda Holt going through the tough times in her career. And what a career its been. She playfully calls herself a “Cereal CEO,” based on her experience leading multiple companies.

At the start of this interview I talk about TurnTide, the startup that went from launch to a $28 million sale within 6 months, because I want to feature one of her big triumphs. But if you listen to the full program, you’ll also hear about the days that felt “like being on a muddy 45 degree incline” and how she got through them.

Today, Lucinda heads ClickEquations, which manages pay per click ads for companies that spend over $500,000 per month. Be sure to hear how she discovered the opportunity that led to that company.

Lucinda Holt

ClickEquations

Lucinda Holt is the CEO of ClickEquations, an intelligent paid search platform for large advertisers and agencies.

 

Andrew Warner: Three messages before we get started. I have a brand new sponsor, Scott Walker, the entrepreneur’s lawyer. Frankly, I’m not even sure why he’s paying to sponsor Mixergy, since Scott Walker is a pretty well-known lawyer in the start up community.

You probably already know him from his Ask the Attorney posts on VentureBeat or from Venture Hacks or from Quick Sprout. Scott is the guy you turn to when you’re raising money from VCs or selling your business. But if you’re launching, he’ll also help you get your company structured properly. So check out WalkerCorporateLaw.com.

PicClick is a company launched by my buddy, Ryan Sit. He is the guy who Craigslist banned when he created a visual way to search that site. But Ryan is a fighter man, so he launched a new site, PicClick, which is a visual way to search eBay, Etsy and other sites. PicClick is less than two years old, and already it’s profitable. Way to go,...

Continue reading the transcript...