Thesis Theme: How A Well-Designed WordPress Theme Became Big Business – with Chris Pearson

Chris Pearson, Thesis Theme , Bootstrapping, Customer Acquisition, Scaling, Theme - WordPress or other

Chris Pearson created Thesis, the theme used by top bloggers like Matt Cutts, Danny Sullivan and Ramit Sethi. I’ve been wondering about the company behind Thesis, so I invited Chris to do an interview about the launch and growth of the business behind what’s probably the most popular premium WordPress theme ever made.

As you’ll hear in the interview, Thesis was one of many ideas that Chris launched. To help it take off, he partnered with Brian Clark of Copybogger so he could get one of the most trusted bloggers to help promote it. And having influential bloggers onboard was just one of many strategies they used to make a theme into a business.

Chris Pearson

Thesis Theme

Chris Pearson is the creator of the Thesis Theme for WordPress, a premium template system designed to serve as the solid foundation beneath any kind of website. He’s is the co-founder of DYITthemes, the company behind Thesis. And he blogs at Pearsonified.com.

 

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PicClick is company launched by my buddy Ryan Sit. He is the guy who Craigslist banned when he created a visual way to search that site. But, Ryan is a fighter, man. So, he launched a new site. PicClick, which is a visual way to search EBay, Etsy, and other sites. PicClick is less than two years old and already it’s profitable. Way to go, Ryan. He’s...

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