Visual Website Optimizer: Solo Bootstrapper Lands 1,000 Paying Customers – with Paras Chopra

Paras Chopra, Visual Website Optimizer, Bootstrapping, Customer Acquisition, Hiring, Indian Founders, International Founders, Marketing

This is the conversion course we mentioned in the interview.

How does a solo entrepreneur in India bootstrap a profitable company with about 1,000 paying customers?

I’ve been waiting to do this interview for a long time, but when first talked to this guest I urged him not to do the interview and we both agreed. Now I think it’s time to do it. Today’s guest is Paras Chopra, the founder of Wingify, which makes Visual Website Optimizer, a dead-simple A/B testing and split testing software for marketers.

Paras Chopra is the founder of Wingify, which makes Visual Website Optimizer, a dead-simple A/B testing and split testing software for marketers.

 

Andrew: Three messages before we get started. If you’re a tech entrepreneur, don’t you have unique legal needs that the average lawyer can’t help you with? That’s why you need Scott Edward Walker of Walker Corporate Law. If you read his articles on Venture Beat, you know he can help you with issues like raising money, issuing stock options, or even deciding whether to form a corporation. Scott Edward Walker is the entrepreneur’s lawyer. See him at walkercorporatelaw.com.

Do you remember when I interviewed Sarah Sutton Fell about how thousands of people pay for her job site? Look at the biggest point that she made. She said she has the phone number on every page of her site, because, and here’s a stat, 95% of the people who call end up buying. Most people don’t call her, but seeing a real number increases their confidence in her and they buy. So try this. Go to grasshopper.com and get a phone number that will make your company...

Continue reading the transcript...