How do you get users to try software with a learning curve?

Pulkit Agrawal, Chameleon, B2B, Bootstrapping, International Founders, Marketing, SaaS (software as a service)

Today’s guest has a company that basically fights against the idea of explainer videos.

The idea that you have to make somebody watch a three-minute video is a quixotic pursuit at best. And even if you get them to watch it, you’ve failed because they are watching something instead of using your software.

So today’s guest created in-product tours.

Pulkit Agrawal is the founder of Chameleon which offers product tours that blend seamlessly into your product experience.

Pulkit Agrawal

Chameleon

Pulkit Agrawal is the founder of Chameleon which offers product tours that blend seamlessly into your product experience.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder Mixergy where I interview entrepreneurs about how they built their businesses. You might have noticed that when you’re creating software, there are features that you want people to pay attention to, but they don’t. In fact, it’s not just software, anything. You put anything out into the world, you spend a lot of time paying attention to the parts that you think are important, and then people completely ignore them.

I’m thinking about what we decided to do at one of the products that we create. We have an online educational site and people weren’t going in and seeing that we give them assignments that we will give them feedback on the assignments that we were giving them software. Because I work at Mixergy, I have access to a lot of software entrepreneurs. We were giving them seven free pieces of software that they needed and they would come back to us and...

Continue reading the transcript...