How The Founder Of ChallengePost Got Apple’s Co-Founder As An Advisor – with Brandon Kessler
One day, Brandon looked down at the list of people who volunteered to be street team members for an artist on his record label. The name Steve Wozniak stood out, so he emailed him to find out if it was “THE Woz,” the guy who co-founded Apple. Turns out it was. Woz was a fan and he wanted to help out, so he volunteered.
The record industry counts on street teams to do everything from posting fliers to getting artists on radio stations. And, as you can see from this example, street teams can draw smart people who are so passionate that they’re willing to work for free. That’s why I wanted Brandon, who used to own a record label, to spend so much time in this interview teaching us about street teams.
After getting to know him, Brandon told Woz he was thinking of launching a business that helped anyone with a big challenge put together a contest that encourages the world to solve it. Woz liked it and signed up as an advisor to what became ChallengePost.
Find out more about that business — and about how you can create a street team — in this interview.
Brandon Kessler is the founder of ChallengePost, a public marketplace for creating contests with prizes for solving problems. Previously, he ran Messenger Records, a company he founded while in college.
Andrew: Before we get started here is something that my sponsors are telling me about you. They are saying that you are an influencer, that you are someone that your friends or business colleagues come to for advice and help. So, I am going to tell you about my sponsors and if they can help out any of your friends or business colleagues I hope you’ll introduce them.
The first company is Grasshopper. They offer a fully role buzz-feature-rich phone-system with extensions in everything else that you could need in a phone system and it’s all managed online. And every time I say that it’s featured rich I should probably say that its not going to cost you hundreds or thousands of dollars, it starts off at just 10$ a month. So, check them out or recommend them to somebody else who uses a system like that.
The second company is richwp.com. If you go to richwp.com or send one of your friends over there what you are going to find is a word press theme who...
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