The business of podcasting

Lynette Carolla, Carolla Drinks, Non-Tech

I’m a longtime radio fan and I grew up listening to a guy named Adam Carolla who decided one day decided he was going to do a podcast.

Today I have his wife, Lynette Carolla, who is also the cofounder and owner of Carolla Digital, which publishes Adam Carolla’s show.

I’m interested in the business of podcasting.

Lynette Carolla

Carolla Drinks

Lynette Carolla is the CEO of Carolla Drinks which offers a club membership to speciality alcoholic drinks created by Adam Carolla.

Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. And I’m a longtime radio fan. I grew up listening to a guy named Adam Carolla talk about sex and jokes, and he was fantastic. And then one day he decided he was going to do a podcast, not a radio show on the air, but a podcast. And then I remember Howard Stern making fun of the whole freaking concept of podcasts.

Lynette: Well, of course Howard Stern is going to make fun of it, he’s making $18 million a year from Sirius XM.

Andrew: Right. And also he has a sense of propriety. You work your way to the top, and then once you get to the top then you’re on the air, you don’t get to just start. He has this whole thing. And yeah, he was laughing at it. But you know what? To me it felt like it’s got to be a real business because I’m a podcaster, I get a sense of how big this industry...

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