Would you take on Google? This founder is doing it (Here’s how)

Dominic Joseph, Captify, European Founder, International Founders, Marketing

Joining me is someone who is taking on Google by offering an alternative. If your interested in how entrepreneurs survive in a world of these giants, I think you’ll find his story valuable.

I also like that he’s a product person but not a hardcore developer. He’s not a geek; he actually used to be a drummer.

Dominic Joseph is the founder of Captify, which offers a search retargeting service that enables advertisers to focus on users to match their desired audience with inventory.

I want to find out how he built this company up to such an impressive business.

Dominic Joseph

Captify

Dominic Joseph is the founder of Captify, which offers a search retargeting service that enables advertisers to focus on users to match their desired audience with inventory.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. Joining me is somebody who is in some ways kind of taking on Google and showing an alternative. And I think if you’re interested in how entrepreneurs survive in a world with a few big giants, I think listening to his story is valuable.

The other thing that attracted me to his story is that he’s not a hardcore developer. He is a product person, he does care about products, but the thing he was most known for, the thing that I kept reading articles about him was that before creating this company, he was a drummer. Now he’d obviously done other things beyond that, but you’re looking at someone who’s not a geek, who’s sitting in a basement learning how to code and preparing his whole life to be a startup coder. He’s smiling as I say all this.

Dominic: I’m...

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