Bottle Rocket Apps: How To Win Over The Toughest Crowd – with Calvin Carter

Calvin Carter, Bottle Rocket Apps, Customer Acquisition, Mental Game, Mobile Apps

If you’ve ever read the reviews in the Apple apps store, you know that users love to criticize.

So how does a company build dozens of apps that make it to Apple’s top 100 apps list in such a tough environment?

Joining me is Calvin Carter, founder of Bottle Rocket Apps, which builds custom iPhone, iPad and Android apps for companies serious about mobile.

Calvin Carter

Bottle Rocket Apps

Calvin Carter is the founder of Bottle Rocket Apps, which builds custom iPhone, iPad and Android apps for companies serious about mobile.

 

Andrew: All right, before we get started, imagine you have an idea for a new product. Maybe it’s a mobile app for students. And you need feedback. Well, you can ask your friends, but few of them are still students, so what do you do? That’s where this site comes in. AYTM is where you go to have surveys filled out by potential users. They’ll find the people to take the surveys for you. They’ll make sure that they are the right fit for you.

So look, you come here, and you can specify the income that you’re looking for, the gender of your potential customers. You can specify their careers, and in this case I picked students. You can ask for a specific number of people to complete surveys for you, and then, when you create the surveys, look at how many options you have–video; you can ask them for a feedback on photos of your potential product. You can ask open-ended questions, close ended questions, lots of different things you can...

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