How an Italian startup is helping brands connect with influencers – with Fabrizio Perrone
Fabrizio Perrone, Buzzoole, B2B, Brand (branding), Content, Customer Acquisition, European Founder, International Founders, Marketing, PR / Media Marketing, Social Media
I was talking to one of my customers recently and I said, “How are you getting your customers?”
He and his cofounder had a line of makeup. I said, “How do you compete in the makeup space? Where are you getting your customers?” And he said Instagram. I said, “So, you’re buying ads?” He goes, “No, not really. We’re not buying Instagram ads.” He said, “We’re actually paying people on Instagram to talk about the makeup.” I said, “Let me see.”
What he does is he goes to Instagram and he looks to see who’s got a pretty decent audience. Then he emails them and he says, “Hey, can we pay you to wear our makeup or can we send you free samples?” with the hopes they’ll wear the makeup. And that’s where he was getting his customers and really growing a nice little business. I’ve heard of people doing this, but until I actually saw his case, I didn’t realize how effective it was.
Well, today we’ve got an entrepreneur who built a company that makes connecting with influencers a lot easier.
His name is Fabrizio Perrone. He is the founder of Buzzoole, which helps brands connect with influencers who create content for them, keep track of how effective each influencer is, and see what’s worked for other sponsors.
Fabrizio Perrone is the founder of Buzzoole which helps brands connect with influencers who create content for them.
Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com. It is, of course, home of the ambitious upstart, which really means that we’ve got an audience of people who are so determined to build their businesses that they come here to listen to other entrepreneurs talk about how they built their businesses. We do it so we can pick up a couple of ideas. We can pick up a couple of thought processes so that we can find something to bring back to our own businesses.
And in addition to having listeners, I also have customers here at Mixergy, people who sign up to get more of Mixergy, what we call Mixergy Premium. And the reason I bring that up is that a few weeks ago, I was talking to one of my customers and I said, “How are you getting your customers?”
He and his cofounder had a line of makeup. I said, “How do you compete in the makeup space? Where are you getting your customers?” And he said...
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