The Founder Of BuySellAds On How He Bootstrapped A Profitable Business And How You Can Sell Ads – with Todd Garland
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I got a helpful email out of the blue from Todd Garland, a Mixergy viewer who told me he was the founder of BuySellAds and offered to give me some advice on improving my ad sales. I thought the ideas he gave me were so useful that I asked him to come to Mixergy to do an interview about how new sites can add and grow advertising revenue.
Then, in our pre-interview, when I heard about how he bootstrapped this company and took it to profitability, I knew he was the kind of entrepreneur whose story you’d want to hear.
So this interview is kind of a 2-in-1. We start off with a biographical interview, where you’ll see how Todd launched a business while working a full-time job. Then we turn it into a mini-seminar about generating online ad revenue.
Todd Garland is the Founder and CEO of BuySellAds. Here’s how the company describes itself: “We give website publishers a platform to sell more ads, make more money and be more efficient. We give advertisers a simple way to target their placements and manage their campaigns. We do not “mark up” our prices, and every aspect of our system is transparent.”
Andrew: This interview is sponsored by Grasshopper, the virtual phone system that entrepreneurs love because you can use your own phones and manage it on the Web. Check out Grasshopper.com. It’s also sponsored by Wufoo where you can go right now to get embeddable forms and surveys that you can add to your website for free. Go to Wuffo.com. And it’s sponsored by Shopify. When you go to Shopify.com, you can create a store within minutes and have all the support and features that you need to make that store grow. Check out Shopify.com. Here’s the program.
Hey, everyone. It’s Andrew Warner, founder of Mixergy.com, home of the ambitious upstart. I’ve got a beard, I’ll explain that probably later on in the interview. Today’s guest is Todd Garland. He is the founder of BuySellAds.com. Todd, actually, is someone who I met via email. You’re a viewer of Mixergy, right Todd?
Interviewee: I most certainly am.
Andrew: You know...
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