Three startup myths debunked by a founder selling meat online

Michael Salguero, ButcherBox, Bootstrapping, eCommerce, Mental Game, Non-Tech, Physical Product

We’re going to shatter some myths in this interview. The first myth is if you’re going to be a startup entrepreneur, you need to be a software entrepreneur. Today’s guest sells meat online. Meat! A product that’s existed and that people have consumed about as long as humans have been around. Wait until you find out how well he’s doing with it.

The second myth is that you have to raise money. He did it with a previous company and has some pretty strong opinions about what happens when you raise money and why you probably don’t want to do it.

The third myth is about the inner part of the entrepreneur. Today’s guest went through a period where he needed to build up his inner strength in order to start his company. He did it and I want to find out how.

Michael Salguero is the founder of ButcherBox which delivers grass-fed, antibiotic and hormone-free meat to your door.

Michael Salguero

ButcherBox

Michael Salguero is the founder of ButcherBox which delivers grass-fed, antibiotic and hormone-free meat to your door.

Andrew: Hey everyone. My name is Andrew Warner, the founder of Mixergy, where I interview entrepreneurs about how they built their businesses and we’re about to shatter some myths here in this interview. The first myth is if you’re going to be a startup entrepreneur, you need to be a software entrepreneur. Today’s guest sells meat . . . meat, a product that’s existed and that people have consumed about as long as humans have been around. That’s what he’s selling and wait until you find out how well he’s doing with it.

The second myth is that you have to raise money. He’s done it. I mean, he has some pretty strong opinions about what happens when you raise money and about why you probably don’t want to raise money.

And the third myth is about the inner part of the entrepreneur, where you think that that doesn’t matter. Today’s guest went through a period there where I think a lot of other people...

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