How Buddy Media Pivoted Till It Found Its Mojo – with Michael Lazerow
Buddy Media launched as a virtual currency startup, but when its people tried persuading companies to use it, they heard responses like, “I have no idea what you’re talking about.” It was 2007, and most companies hadn’t even figured out Facebook, let alone virtual currency.
This is the story of how the company adjusted until it found its market.
Instead of stubbornly sticking with their original idea, they pivoted. They realized that even though big brands didn’t understand social media, they were eager to learn. So Buddy Media became the company that showed them the way. They made it easy for brands to engage on Facebook with easy-to-use, but highly-engaging apps. That’s how they landed clients like J. Crew, ABC and American Express.
Michael Lazerow is Founder, Chairman and CEO of Buddy Media, which develops and promotes social app-vertising campaigns that increase engagement and interaction between people and brands. Some of the world’s largest brands, including FedEx, New Balance, Time Inc. & Microsoft work with Buddy Media to create social brand loyalty. He blogs at Lazerow.com.
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