Curbly’s Founder Tells Me To Stop Ignoring Lifestyle Businesses – with Bruno Bornsztein
How do you build a business that gets over a million page views per month and still get home in time to hang out with your two-year-old daughter?
I really wanted today’s guest, Bruno Bornsztein, to tell me that he was swinging for the $50 billion dollar fence with his company Curbly. But he just wouldn’t do it. Instead, he’s here to make the argument for lifestyle entrepreneurship against my will, but it’s an argument you don’t want to miss.
Bruno Bornsztein is a web publisher; he programs, writes, edits, designs, photographs, and makes videos. His company, Curbly, LLC, runs several niche blogs that make money from advertising and sponsorships. His open source community building platform, CommunityEngine, is used on hundreds of Web sites around the world.
When he’s not making things on his computer, he’s tackling real-world home improvement projects, playing tennis, or swinging at the park with his two-year-old daughter.
Andrew: Before we get started, tell me if you have this problem. You’ve got a great product, but you’re not getting people to even try it, let alone buy it. Well, the problem is probably that you’ve got too much text on your site. But check out what these startups have done. Here’s Snap Engage. They’ve got a video explaining their product right underneath the free trial button. Here is Send Grid, right next to the get started button is a video explaining the product. Video, much more than text helps people understand what you’ve created and convince them to try and buy it.
And a company I recommend that you turn to for this is Revolution Productions, the same company that did those startups and many other videos. Revolution Productions, and when you go to their site, Revolution-Productions.com, and contact them. I want you to talk directly to the founder, Anish Patel. Tell them I sent you. They’ll take great care of you, and make...
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