Andrew: Three messages before we get started. First, what’s the analytics package that’s so simple, you’ll actually use it to grow your sales? Spring Metrics. I use Spring Metrics because it shows my conversions in real time. Spring Metrics motivates me to keep growing my sales with clear comparison charts like this. It even shows the exact path that each customer took to buy from me, so I know exactly what’s working on my site and what I need to do more of. Even though I pay full price, you can get 25% off by going to Springmetrics.com/mixergy.
Next, what’s a design development shop that acts as your technical co-founder? The ZhenerGroup. I hired the ZhenerGroup to build the first version of Mixergy.com and got Zhener Group to turn its idea into a working online store. Health and Reach turned to ZhenerGroup when it needed a user experience expert to make it super simple for people to search through it’s thousands of physicians. Do what...