How a direct-to-customer brand competes with Amazon

Josh Meyer, Brickell Mens Products, Brand (branding), Clothing Company, eCommerce, Marketing, Non-Tech, Physical Product, PR / Media Marketing, Social Media

Ecommerce and direct to customer opportunities have made it possible for companies to build things and sell things we couldn’t have done before the earliest days of the Internet. That’s why I’m excited to bring on today’s guest.

Josh Meyer founded a men’s brand, a line of high-performing skincare and grooming products for men.

The company is called Brickell Men’s Products. I want to find out how much of this analysis that I have is right and how he’s taking advantage of it to grow his business.

Josh Meyer is the founder of Brickell, a line of high-performing skincare and grooming products for men.

Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy.com, where I interview entrepreneurs for an audience of entrepreneurs. I know I’ve said this before, but the distinction is important. I think when you interview entrepreneurs about how they built their businesses for an audience of people who are just kind of looking for stories, you end up with a very shallow understanding of business.

The kind of interview that I do intentionally goes in deep about where you get your customers, how you figured out this product, what’s the trend that this is a part of that we should all be aware of because I know that my audience of entrepreneurs are actually looking for ideas to build their businesses, looking for stories that will help them understand how they can improve the companies they’re building today or going to start and grow in the future.

So one of my early interviewees was a guy named Jason Calacanis, who went from...

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