Andrew: Hey there Freedom Fighters. My name is Andrew Warner, founder of mixergy.com, home of the ambitious upstart. How do you build a billion dollar brand if you have no marketing experience? You know these boots right? These are my wife’s, she calls them UGG’S, she loves wearing them. Brian Smith is the man whose vision created these boots that you know and have seen around the world. He is a former accountant who founded UGG, Australia and sold it to Deckers Outdoor. I invited him here to tell us the story of how he did it and to teach us how he built this mega brand.
Brian recently wrote a book about his experiences in business and Brian, can you show the book cover. It’s a well written book called, “The Birth of a Brand.” It’s available everywhere. Yeah, let’s get it towards the center a little more, I want to make sure that people see it. So if they happen to be in a book store or see it online, recommend it to them,...