Teenormous Not Crushed By Vaynerchuk. Bootstrapper Case Study – with Brian Pipa
A shocking thing happened when Brian Pipa and Tom Davies launched Teenormous, a search engine for tshirts. Social media juggernaut Gary Vaynerchuk launched a similar site with his brother AJ, and the Vaynerchuks got links from mega-blogs. Meanwhile, Teenormous was either ignored or seemed like a copycat.
Despite the competition, Brian and his co-founder kept working on Teenormous. Good thing they did, because today the site is responsible for over $750,000 in annual tshirt sales, and that number keeps growing. Meanwhile the Vaynerchuks seemed to have abandoned their site for other opportunities.
Listen to how they did it. It’s a story that would make Gary proud.
Brian Pipa is the co-founder (along with Tom Davies) of Teenormous, a site that scours the internet looking for t-shirts from online t-shirt sites. Teenormous catalogs and index them all in one place for you so that you can do searches like “show me all blue Nintendo t-shirts that cost between $10 and $20“. The results you get from a Teenormous search come from all over the net and they are t-shirts you can actually buy.
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