How Brian Clark turned Copyblogger from a blog into a $7 million company

Brian Clark, Copyblogger, Content, Educational Company, PR / Media Marketing, Traffic

In 2006, Brian Clark launched Copyblogger, a site that teaches bloggers how to write more compelling content.

When I started blogging, I remember immediately going to Copyblogger to learn how to write headlines and how to be more useful.

I thought that the way that Brian and his company handled that education was inspiring, as opposed to so many others at the time, who were just teaching people how to make money quickly by shoving as many affiliate programs in their site as possible.

Since then, Copyblogger has started creating software and services for content creators, including Synthesis, where they offer WordPress hosting, StudioPress for web design, and Scribe, for content marketing. Here’s how he did it.

Brian Clark

Copyblogger

Brian Clark launched Copyblogger, a site that teaches bloggers how to write more compelling content.

 

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com, home of the ambitious upstart. Today’s guest is a man, who turned a simple blog into a multi-million dollar content software and education company. I want to find out in this interview, how he did it. In 2006, Brian Clark launched Copyblogger, a site that taught bloggers how to write more compelling content.

When I started blogging, I remember that I immediately went to Copyblogger because I needed to learn how to write headlines, how to be more useful, just to understand the whole process. I thought that the way that Brian and his company handled that education, was just it made me actually want to feel like I…it gave me something to aspire to, as opposed to so many others at the time, who were just teaching people how to make money quickly by scanning through, or shoving as many affiliate programs in their site as possible. I just love the quality of content...

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