How Mark Goldenson brought therapy online
The guy you’re about to meet in today’s interview started an online therapy business, which years ago I would have said, “Who wants to do that? That seems a little bit impersonal.”
But over the years I realized that therapy stinks. Every therapist that I’ve been to in person was either crappy or good, but I don’t have the time to see them because they’re so good that I can’t get on their calendar. I’ve tried online therapy and I’ve had bad experiences with bad companies.
I’m especially interested in Mark’s business and how he build it. He’ll tell me about the challenges trying to get therapy online and trying to get people, like me, to understand it. And how he was able to sell it.
Mark Goldenson is the founder of Breakthrough.com, an online therapy service. It has since been acquired by MDLIVE.
Mark Goldenson is the founder of Breakthrough.com, an online therapy service.
Andrew: Hey there freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. And when I say freedom fighters, it goes back to when I was living in Argentina and I saw everyone admire Che Guevara as the freedom fighter. But meanwhile, it’s the entrepreneurs who are building software that really gave inspiration to people in Argentina at the time. They were going to free them from what was going on in local government that wouldn’t allow them to work or bring in money from outside countries. And these entrepreneurs just kept coming up with ideas for how to bring Argentines into the rest of the world. I said, “These entrepreneurs whom I’m interviewing, these are the real freedom fighters. That’s who should be admired.”
And one of the things that I did when I moved to the U.S. and came here to San Francisco was invest in a fund started by one of my...
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