Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses, and I do it for an audience of entrepreneurs. And joining me is a repeat guest. Bryan Kreuzberger came on a few years ago to talk about how he was helping salespeople send out email and get responses. And his approach was so good.
I’ve been using it for years, Bryan. I don’t know if I’ve ever told you that, but your simple approach for getting like an email to the CEO or the boss, and then having him forward it down to the right person and when the boss sends an email to the right person, that person responds. It’s been phenomenal for me.
Anyway, he’s made a transition. He went from teaching people how to do this to both teaching and doing it as a service. And I’ve been fascinated by that transition largely because I’m noticing that for more tech companies...