Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy and I do interviews for an audience of entrepreneurs.
And I’ll never forget I talked to one of the people in my audience and he had gotten funding from Y Combinator, built the app, the app was getting massive numbers of downloads, I don’t remember how many and I was excited about it. I said, “This is fantastic. This could be like someone I could have on Mixergy. This is someone we should be featuring.” And he still was a little down. I thought, “What’s going on? Why are you so down? Why isn’t that number exciting you?”
“Well, what we’re realizing is it’s not that hard to get downloads. What is hard is to get people to keep coming back to our app and we can’t get them to remember using our app.” I remember asking, “Why was it so easy to get downloads?” And he said, “Well, if you just get...