Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder Mixergy where I interview entrepreneurs about how they built their businesses. And I don’t understand how this guy, today’s guest, got to so much revenue. I would never have guessed that there was this much money in the business, but there is and I invited him here to find out how he did it.
Today’s guest is a Mixergy listener. His name is Michael Rader. He’s the founder of Brandroot, which . . . Let me pronounce that better. Brandroot, which helps entrepreneurs name their company service or product.
Here’s the deal. You know when you start a business, you have to come up with a name for your company, and then once you come up with the name, you have to find a logo, and you want it to kind of feel right. You want to make sure that you also have the domain for it. Well, what Michael said is, “I’m just going to package the whole thing...