From hustling on Coney Island at age 10 to building a $45M memorabilia business

Brandon Steiner, Brandon Steiner, Mental Game, Non-Tech, Physical Product

Joining me today is an entrepreneur I met at a conference. He was speaking about his book, You Gotta Have Balls.

I heard he was in memorabilia which I thought was interesting. He talked about how he came from nothing and built a phenomenal business that sold things like dirt to collectors.

I invited him on to talk about how he built his business.

Brandon Steiner

Brandon Steiner

Brandon Steiner is a sports marketer and the founder of Steiner Sports Marketing.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder Mixergy, where I interview usually tech software entrepreneurs about how they built their businesses. But joining me today is an entrepreneur who I met at a conference. I flew to be at this mastermind run by Joe Soto and speak, and this guy was speaking with me. The only other speaker there, other than the host, was a guy whose book was “You Gotta Have Balls.” I had never even heard of this guy. I go, “What is this thing he’s going to do?” And then I heard he was in memorabilia, and I thought, “Interesting.” And then I heard the guy talk, and I just loved it. I loved his book. It’s called, not upside down, “You Gotta Have Balls.” I read it about how this hustler entrepreneur, who started out with nothing, ended up building this phenomenal business that, among other things, sold Yankee Stadium and dirt and other things to...

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