“If Guys Like Sam Walton Didn’t Waste Time Building Their Personal Brands, Why Should You?!” – with Sasha Strauss

Sasha Strauss, Innovation Protocol, Brand (branding), Hiring

I anticipated your skepticism. That’s why the question in the headline is first thing I asked brand strategist Sasha Strauss before he spent the better part of an hour teaching you the basics of finding your message and building your brand.

And, of course, Sam Walton wasn’t using social media to build his brand, but he DID build a personal brand. He communicated his thrift, for example, by driving an old, beat up pickup truck to meet the Forbes writer who came to profile him when he was a billionaire.

So what message do you want to communicate? And how do you do it? And who’s your audience? That’s what I asked Sasha.

Sasha Strauss

Innovation Protocol

Sasha Strauss is the Managing Director at Innovation Protocol, a brand strategy consulting firm that exclusively serves innovators by evolving industry defining ideas into brands.

 

Before we start, look at all the stunning custom logo designs that one client got from 99designs.com. 99designs is the largest marketplace for crowd-sourced graphic design. Look at all these beautiful custom web designs that another client got. Go to 99designs.com and describe what you need. Artists from all over the world will flood you with custom designs. You pay for only what you want. Look at these cool T-shirt designs that another client got. Go to 99designs.com and send me a link of what you get.

Here’s an email that I got from a viewer about my next sponsor, Scott Walker of Walker Corporate Law. “Just a quick note. I was looking for a lawyer to do an updated terms of service agreement for our product. Long story short, I had a hell of time finding someone who was charging reasonable rates and who was in the tech space. I ended up seeing Walker Corporate Law, your sponsor. They were fantastic.” So, Walker Corporate Law is the firm you turn to when...

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Published: Aug 4, 2010