Bootstrapping a Subscription Service Company

Justin Tan, Video Huskey, Service

Video Husky started with a challenge. Justin Tan challenged himself to get 10 customers in 90 days for his new venture. The company grew to over $1 million in annual sales by providing flat fee remote video editing services.

In this interview, we explored how he found his initial customers, how he pivoted to more profitable customers, and the inner-workings or running a subscription-based service business.

Justin Tan

Video Huskey

Justin Tan, the founder of Video Husky, has navigated the intricacies of growing a video production company from a simple 90-day challenge to over a million in revenue. Outside of his entrepreneurial ventures, Justin enjoys competitive gaming, having reached the top 20 percent of players worldwide in Age of Empires.

Andrew Warner: This interview is sponsored by the payroll and benefits software that I highly recommend. Go check ’em out at gusto.com/mixergy. Let’s get started.

Hey there, Freedom Fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. Joining me is a Mixergy listener who had…

Created a video production company and I watched it grow from the beginning. And I’m really excited to hear the details of how he was able to grow it. Because what I’m seeing is these service businesses, which used to be, I don’t know, I feel like much less desirable for other entrepreneurs to get into compared to software are now the sexy new business.

And all you’re seeing are people who have audiences build up these, uh, service based businesses. And Justin Tan, who you’re about to meet, did it before they did. With a company called VideoHusky....

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