Andrew: Hey there, Freedom Fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses often in a tough competitive environment. Like today’s guest, AMO is the founder of Boomerang. They are like the OG of email marketing tools. Back before anyone believed that you could create an add-on for Gmail, and I don’t even know if Gmail like knew that you could create an add-on for Gmail, they created an add-on for Gmail that would allow someone to send out a message and then get a boomerang response back to.
To make sure that the person they were emailing responded, or was followed up with. That was one of many tools. I remember they even created the email game to make getting down to inbox zero fun. They were playing around with this stuff and. It was clever. It was ahead of its time, and I feel like in many ways they were neglected because they weren’t part of Silicon Valley the...