Custom prospecting at scale

Conor McCluskey, BombBomb, B2B, Customer Acquisition, SaaS (software as a service)

Joining me today is the founder of BombBomb. His software lets you record a video of yourself, customize it for your prospects, email it out, and even get insights about who watched it.

His name is Conor McCloskey. He built this tool because he was selling billboard space and he wanted to close more deals and renew more contracts.

I invited him here to talk about how he did it and we can do it.

Conor McCluskey

BombBomb

Conor McCluskey is the founder of BombBomb, software that lets you record and send videos directly to anyone from your computer or smartphone (iOS and Android).

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses a little over a year ago. I guess it must have been two years ago. Now I was looking for partners to do these joint webinars with, and I sent out emails to people and ask them if I could partner up with them to do these webinars, to help grow my audience.

And truthfully, I didn’t get much of a response from it. And I think it’s partially the people didn’t didn’t know that it was me. They thought it might’ve been coming from Megan on our team. They thought maybe it was some automated thing that I was sending out to everybody. Anyway, Megan, on the team said, Andrew, Why don’t you record a video and we’ll show them what you’re trying to do and send it out to them.

And so I fired up a ScreenFlow and I recorded an individual video for each person. And then I...

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