Andrew: Coming up. You’re not well known, but you need star power to get people to pay attention to your product. What do you do? Today’s guest found an interesting solution to it that just might apply to you. Also, are you the face of your company or do other people represent it to the world? Listen to what happened to today’s guest because he wasn’t the face, he was in the background. Finally, today’s guest, I think at the very end of the interview, pointed out a mistake that I might be making. If you’re copying me, if you’re trying to do something similar to me, especially in the membership space, you’re going to want to check out that last section and hear what he has to say to me, because it just might apply to you. Don’t make my mistakes, well, if you want to call them mistakes. Listen to his feedback and everything else that went on in this interview coming up.
Three messages before we get started. First, do you...