What we can learn from the world of infomercials and MLM

Michael Alden, Blue Vase LLC, Marketing, Physical Product

I have to admit that I have a passion for infomercials. I love how they find a way to capture me and convert me to buy products I otherwise have no interest in.

I’m telling you this because today’s guest markets things like dietary supplements, testosterone, and other products and he does it through infomercials. I’m fascinated by them and I want to learn how he does it in this interview.

Today’s guest is Michael Alden, the founder of Blue Vase which is a marketing service provider.

Michael Alden

Blue Vase LLC

Michael Alden is the founder of Blue Vase, a marketing service provider.

Andrew: Hey, everyone. My name is Andrew Warner, I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses.

I have this passion, I guess you should say, for infomercials. I want to admit that up front. I as a kid used to watch infomercials for hours and fantasize about having my own infomercial. As an adult we don’t have a TV in the house, but if Olivia and I are ever away and there happens to be a TV, if it’s on, I’m not watching a movie. Olivia will more likely than not find me maybe in bed in a hotel room watching an infomercial and then another and another and another.

The reason that I love it is, these guys will find products that I have no interest in. If I did, I just go freaking to Amazon and I buy it already. I have no interest in the products, I don’t need anything. I’m in a vacation place and still they’re so good at capturing my attention. They’re still good at...

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