How The Upstart Shirt Company, Blank Label, Is Getting Press And Sales – with Danny Wong

Danny Wong, Blank Label, Clothing Company, eCommerce, PR / Media Marketing, Scaling

Danny Wong got my attention when he sent me a list of the media outlets that he somehow got to cover his young, custom shirt ecommerce company, Blank Label. The New York Times, Business Week, Fast Company and over dozen other equally-well-known publications covered him in the few months since he launched.

He’s a 19-year-old entrepreneur who says he knew nothing about PR 6 months ago. So how did he pull it off? That’s what I invited him to Mixergy to talk about.

Danny Wong

Blank Label

Danny Wong, a co-founder of Blank Label which allows customers to create custom men’s dress shirts. Users can pick fabrics, collar styles, cuff styles, size and fit options, as well as embroider custom monograms.

 

Andrew Warner: Three messages before we get started, I have a brand new sponsor, Scott Walker, the entrepreneur’s lawyer. Frankly, I’m not even sure why he’s paying to sponsor Mixergy since Scott Walker is a pretty well known lawyer in the start-up community. You probably already know him from his Ask the Attorney posts on VentureBeat or from Venture Hacks or from Quick Sprout. Scott is the guy who you turn to when you’re raising money from VCs or selling your business. But if you’re launching he’ll also help you get your company structured properly. So check out WalkerCorporateLaw.com.

PicClick is a company launched by my buddy Ryan Sit. He is the guy who Craigslist banned when he created a visual way to search that site. Ryan is a fighter-man, so he launched a new site, PicClick, which is a visual way to search eBay, Etsy, and other sites. PicClick is less than two years old and already it’s profitable. Way to go, Ryan....

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