How Bizzy Coffee was born from consumer data and raised on Amazon
Joining me is a guy who worked for General Mills, but he wanted to start his own company.
He started doing research and one of the things he did was go to Google Trends. He said, “Hey, I drink cold brew coffee and it looks like people are searching for cold brew coffee more and more. I’ll just try launching a cold brew coffee company.” He did. The company is called Bizzy Coffee and it’s been selling on Amazon.
Before the interview started Alex French, the founder told me that getting customers on Amazon is easy but now he’s transitioning to getting them to the website. I want to talk about that problem in the interview.
Alex French is the co-founder of Bizzy Coffee, which sells Organic Cold Brew Coffee on Amazon.
Alex French is the co-founder of Bizzy Coffee, which sells Organic Cold Brew Coffee on Amazon.
Andrew Warner 0:04
Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of mixergy, where I interview entrepreneurs about how they built their businesses for an audience of entrepreneurs who are building their businesses or looking for new ideas for businesses. Joining me is a guy who worked for General Mills. So he’s had some experience with food products. And what’s the what’s the category name? It’s DC?
Alex French 0:27
Well, there’s two of them. There’s CPG, which is consumer packaged goods, or in a broader sense, there’s fmcg, fast moving consumer goods. And that’s what you worked in at General Mills. That’s correct. I was on the Cheerios team. Really? I was. Yeah, it was a fun one.
Andrew Warner 0:42
What did you do on the Cheerios team,
Alex French 0:44
I had the only job in marketing that you could hold without an MBA. So I was a marketing...
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