Case Study: Bringing a bootstrapped European software to the U.S. market
Accounting software is just a pain in the butt. As much as they modernize it, it still feels centuries old much more complicated than it needs to be.
Well, today’s guest said, “I’m a simplifier. I’m going to jump in and create new software that will actually make it easier for freelancers, start-ups, and people who don’t have big accounting teams looking at their books every day.”
So he created a software that makes it easy for those people to do their books. I invited him here to talk about how he did it and to see if he’s making any money considering there’s some real heavy weights in this space.
Toke Kruse is the founder of BillyApp, easy-to-use accounting software for freelancers.
Toke Kruse is the founder of BillyApp, easy-to-use accounting software for freelancers.
Andrew: Hey, everyone, my name is Andrew Warner. I’m the founder of mixergy.com where I pride myself on taking good care of my guests, but you know what? It’s 2:00 p.m. Pacific Time and today’s guest is, I thought he was in the U.S. He’s in Copenhagen. Toke, what time is it where you are?
Toke: It’s 11:00 p.m.
Andrew: Why aren’t you angry at me for scheduling this interview with you for 2:00 p.m. my time, 11:00 your time? I could have done it earlier. You see, you’re smiling.
Toke: Yeah, that’s right, but I’m going to 12:00.
Andrew: Are you still working up until now?
Toke: Yeah, so that’s fine.
Andrew: All right. You have a good attitude about this and I really appreciate you being here. Toke Kruse is the man whose voice you just heard. He’s a guy who saw what many of us saw which is, you know what? Accounting software is just a pain in the butt. It’s centuries old...
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