Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy.com, where I interview entrepreneurs about how they built their businesses.
And when I was at school at NYU, there was one professor that I especially loved. This was a guy who really started his own company and would come in to teach entrepreneurship, and he taught it in a very practical way. He even said, “Look, if we’re having a business plan competition and you want to copy someone else’s business plan, go do it. That’s the way it works in the real world. But be prepared to defend it. Be prepared to explain it. Be prepared to back up what you’ve done.”
So this guy, who really brought business into the classroom, also gave us this one book recommendation that changed the way that I do business, that influenced it forever to this day. It was called “The E-Myth Revisited.” And the whole idea behind the book was, “Hey,...