BetterHelp founder on risking everything to bootstrap – with Alon Matas
Alon Matas, BetterHelp, Bootstrapping, Customer Acquisition, European Founder, Failure, International Founders, Marketing, Marketplace, Mental Game, Sell Your Business, Traffic
Listen to the nerve today’s guest had with his idea. He had this idea that maybe you wouldn’t want to go to a therapist’s office when you have an issue. Maybe in the world today, you don’t want to drive out and sit on a therapist’s couch and just talk, maybe you want to use your phone, use technology to talk to your therapist.
It’s the kind of an idea that if you talked to an investor, they might have sent him to a therapist. They might have said, “No, this doesn’t work.” But he didn’t. He bootstrapped it. He risked his family’s livelihood, his personal livelihood, and he built up his business.
What I want to understand in this interview is a little bit about the nerve involved in that, a little bit about the decision making process. I want to know how he got his customers and how he ended up with a real big hit on his hands, one that he ended up selling.
His name is Alon Matas and he is the founder of BetterHelp, which is the world’s largest online counseling platform.
Alon Matas is the founder and CEO of BetterHelp which is the world’s largest online counseling platform.
Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com.
I do interviews for an audience of real entrepreneurs, you know, people who are building stuff, who are really out there creating companies, which is why they like me to get into detailed, detailed, detailed questions. This isn’t for the couch potato wantrepreneur who just wants to hear about how you finally quit your job and started a business. That’s not the exciting part here. The exciting parts are the details of how an entrepreneur built his business.
Wait until you get a load of the nerve on this guy and what he did. Before I tell you about him, I have to tell you about someone who came right here to the office. I’m pointing that way because through the wall is where we have our scotch nights. There was an entrepreneur who I interviewed who came here for scotch night and he said that he’s now at a place where he’s really...
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