How a killer Kickstarter campaign and a “Shark Tank” appearance got BetterBack to $3M in year ONE
You might remember hearing about an app years ago called Everest. It was an app for ambitious people and I kept hearing about it. It was designed to give driven people a way to set big goals for themselves and achieve it. Peter Thiel–Peter freaking Thiel–invested in the company and then it shut down.
Well, Katherine Krug is one of the cofounders of that company and she says it’s one of the many failures she’s had in life. But you know what? Her latest company actually is really taking off.
What does it do? Well, it’s a device that helps improve your posture. Frankly, of all the businesses Katherine created, if you told me that’s the one that was going to do it, I would be shocked.
Katherine Krug is the founder of BetterBack, a brace that improves your posture, eases back pain, and improves your health.
Katherine Krug is the founder of BetterBack, a brace that improves your posture, eases back pain, and improves your health.
Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy.com. It is, of course, home of the ambitious upstart, which means I’ve got an audience of people who are probably–maybe they should be doing other things but entertaining themselves, listening to music, whatever.
But instead of doing all that, what they’re doing is listening to other entrepreneurs talk about how they built their businesses and the reason they’re doing it is they are so hungry to understand what’s worked for other people and bring it back into our businesses. One little idea can have dramatic impact.
And because we’re hungry, you might have even heard about this app that I remember hearing about years ago. It was called Everest. It was an app for ambitious people and I kept hearing about it from people. It was designed to give driven people a way to set big goals for themselves and achieve it. Peter Thiel–Peter freaking...
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