The $160 Million Story – with Paul Berberian

Paul Berbrtian, Obrotix, Customer Acquisition, Physical Product, Sell Your Business

How does an entrepreneur discover his profitable business model?

Paul Berberian launched Raindance Communications in 1997. The company went public in 2000 and sold for $160 million in 2006. Along the way, it did things like voice mail via email and remote presentations, before it found its mojo as an online conference software.

I invited him to tell that story, and to tell us about his latest product, Sphero, the robotic ball controlled from your smartphone.

Paul Berbrtian

Obrotix

Paul Berberian is the CEO of Obrotix, the company that created Sphero, the robotic ball controlled from your smartphone.

 

Andrew: Three messages before we get started. If you’re a tech entrepreneur, don’t you have unique legal needs that the average lawyer can’t help you with? That’s why you need Scott Edward Walker of Walker Corporate Law. If you read his articles on Venture Beat, you know that he can help you with issues like: raising money, or issuing stock options, or even deciding to form a corporation. Scott Edward Walker is the entrepreneur’s lawyer. See him at walkercorporatelaw.com.

And do you remember when I interviewed Sara Sutton Fell about how thousands of people pay for her job site? Look at the biggest point that she made. She said that she has a phone number on every page of her site, because, and here’s a stat, 95% of people who call end up buying. Most people, though, don’t call her, but seeing a real number increases their confidence in her, and they buy. So try this: go to grasshopper.com and get a phone number that will make your...

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