Zeo’s Founder On How To Build A Business That Makes Physical Products – with Benjamin Rubin

Benjamin Rubin, Zeo, Non-Tech, Physical Product

Most of the entrepreneurs I feature on Mixergy build software-based companies. But what if you wanted to build a business that manufactures and sells products? How would you do it?

To help you learn the process, I invited Benjamin Rubin, co-founder of Zeo, a device which helps users analyze and improve their sleep.

Benjamin Rubin

Zeo

Benjamin Rubin is the co-founder and CTO of Zeo, makers of the Zeo Personal Sleep Coach, helps users analyze and improve their sleep. It’s a lightweight wireless headband, a bedside display and a set of online analytical tools.

 

Three messages before we get started. First, do you want to build a web app that interacts with phones? Did you know that Twilio makes it easy to do it? Patrick McKenzie used Twilio to build an appointment reminder. It’s a web app he created that lets salons remind their clients of appointments via text messages or phone calls. Twilio allowed him to build it. How will you use Twilio to build voice and SMS into your apps?

Second, do you know someone who wants to build an online store? Would you tell them that I said Shopify is the easiest way to build a robust store? Jason Sadler used it to build I Wear Your Shirt where he charges companies that want to hire him to wear a t-shirt with their logos. What will you sell online after you discover Shopify?

Finally, are you still coordinating projects by e-mail and wondering why you’re not productive? Check out TeamworkPM.net. TeamworkPM.net is trusted by Universal Studios, the University of Austin at Texas,...

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