Turning a physical product into a service

Erik Rico and Oscar Llarena, Bat Club USA

Today I’m talking to two co-founders about this unbelievable service they have created.

It’s a fascinating model solving a very specific pain point for a very specific group of people. I’ll ask them about it all in this interview.

Erik Rico and Oscar Llarena are the founders of Bat Club USA, a subscription service for baseball and softball players.

Erik Rico and Oscar Llarena

Bat Club USA

Erik Rico and Oscar Llarena are the founder of Bat Club USA, a subscription service for baseball and softball players.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. And I am now in Austin, Texas, like everyone else from San Francisco. I moved out of the city.

Oscar: yeah. Sounds about right.

Andrew: yeah,

Oscar: I am a local here in Austin and I can tell you that is a fact

Andrew: I still don’t know. Now that I’m here, I don’t know why we’re all moving here, but we can talk about that within this interview. That is

Erik: the breakfast tacos, Andrew it’s the breakfast tacos and barbecue.

Yeah. Yep. That’s about it.

Andrew: So the barbecue is not their breakfast tacos yet.

Erik: Sorry.

Andrew: other thing. I really like the people here. I haven’t yet gotten to see them because we’ve only been here for a couple of days, but I do like the people, frankly, there are a lot...

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